Day 1 of KL Fashion Week.
Fashionistas, fashion journalists, socialites and the who’s who in the fashion scene turned up at Pavilion KL on a Wednesday morning to see what Malaysia’s biggest fashion names are up to these days.
It was also a day when AirAsia Foundation (AAF) made its debut in the world of fashion with the launch of its GOOD/jahat/ travel collection, in partnership with groundbreaking label Projek Jahat.
Now, you might ask: what could honestly be exciting about this, apart from the fact that it is in line with doing good and working towards sustainability?
Well, the 12-piece collection is made entirely from repurposed materials… from blankets to seat leather, all sourced from AirAsia’s warehouses.
If that sounds familiar, you might have read our story on Tun M’s visit to RedQ.
Yes, Tun M was the lucky one who got a limited edition jacket by Projek Jahat, which was made out of recycled leather seats of old AirAsia planes.
Pretty neat, huh?
Just imagine an entire runway filled with outfits crafted out of upcycled materials! The partnership between AirAsia Foundation and Projek Jahat brings together the airline’s philanthropic arm and Projek Jahat’s creative energies, as both steadily and progressively work towards raising awareness of mindful and ethical fashion choices.
Considering that the show was met with whoops and cheers from the crowd, we reckon it was a complete and utter success!
This was echoed by AAF Executive Director Yap Mun Ching who said, “Our goal is to start a new conversation about upcycling. Projek Jahat’s approach to AirAsia materials is completely fresh. These are not viewed as items to salvage but a treasure trove that excites their imagination as designers.”
For Projek Jahat Curator Mohd Faizul Isa, better known as Joe, the collection makes a statement about the importance of considering an industry’s environmental footprint. At last year’s Fashion Week, Joe showcased a collection of various upcycled denim pieces, earning him media accolades as the ‘most eye-catching designer’ of KLFW 2018.
“We want to show that nothing is waste. You just need to refresh it with new ideas. This time, we applied our interpretation of sharing economy principles to create a collection that adapts to the wearer, regardless of gender or size,” he said.
So, if you’re interested in any of AirAsia x Projek Jahat’s GOOD/jahat/ pieces, they will be available at Destination: GOOD (AirAsia Foundation’s social enterprise shop in KL which will open on 23 August 2019, which retails more than 400 responsibly and ethically produced goods sourced from over 30 social enterprises in ASEAN).
Stay tuned for more coverage on KLFW 2019, as well as which pieces stole our hearts soon!