Leading airport duty free brand ERAMAN and e-commerce player OURSHOP today announced a partnership that allows travellers to pick up products pre-booked on ourshop.com at a dedicated pick-up point located at the ERAMAN duty free outlet in klia2, the second terminal of KL International Airport.
ERAMAN is the nation’s largest airport duty free and travel retail brand, operating more than 50 retail and F&B outlets throughout Kuala Lumpur, Kuching, Kota Kinabalu, Penang and Langkawi International Airport and Labuan Airport whereas OURSHOP is AirAsia’s online marketplace offering a wide selection of products from duty free, high street and local retailers from all over the world.
By partnering OURSHOP, ERAMAN will have the added benefit of access to passenger trends and travellers’ departing and arrival destinations, enabling more precise marketing and selection of products. As for the travellers who purchase products on ourshop.com, they can earn AirAsia BIG Points which can be used to redeem free flights on airasia.com. The more miles travelled or items bought, the more points earned by travellers, creating a cycle of value. Aside from enjoying the convenience of buying from their device, travellers can enjoy the peace of mind that they are purchasing from an official retailer or brand directly, thus removing any doubt of product authenticity that has plagued e-commerce traditionally.
According to the general manager of ERAMAN Zulhikam Ahmad, the duty-free brand is thrilled to be part of the trinity collaboration with its parent company, Malaysia Airports and OURSHOP to provide guests with an enhanced shopping experience. Zullhikam said, “This initiative is very timely as we have just undergone a brand refresh exercise. We fully understand that e-commerce is fast becoming significant in the travel retail and duty-free market space. Hence, ERAMAN is embarking on this journey to ensure we too do not miss out on providing the convenience and keeping up with the trends.”
The senior general manager of Commercial Services for Malaysia Airports Mohammad Nazli Abdul Aziz said, “The partnership between the nation’s key players in the travel retail industry will undoubtedly elevate the shopping experience for all travellers passing through our doors. This is just a taste of the many exciting activities and initiatives that we have lined up as part of Malaysia Airports’ Commercial Reset strategy. We want to bring excitement and joy to our guests when they are at the airport; and in doing so, we hope to change the traditional perceptions of the airport as a mere hub for connectivity, becoming also a place to enjoy the vast retail offerings available – both at our airports and now digitally.”
The general manager of OURSHOP Hassan Choudhury shared that OURSHOP is a partner of the entire air travel ecosystem including airports, retailers, as well as airlines, and that the online marketplace was looking forward to building more relationships as it transforms the airport retail experience.
“What used to be a 20-minute shopping experience as travellers rush to their boarding gates is now 365 days of shopping indulgence. I want to thank ERAMAN for exploring this unique online shopping experience for travellers with us. We look forward to sharing incredible success together,” Choudhury said.