Amidst the glitz and glamour of South Korea’s illustrious entertainment industry, the country has seen their fashion scene’s rise in the Asian sphere. Skeptical? Keep on reading to discover Seoul’s best in show.
Tom Greyhound Downstairs
Inspired by Alice falling down the rabbit hole, you’ll be greeted by the Mad Hatter-esque decor as soon as you set foot into this store. Stocked with wares from local and international brands, this Apgujeong outlet is a firm favourite for fashion enthusiasts all over Gangnam.
Owned by Kwon Dami — the sister of arguably one of South Korea’s most famous exports, G-Dragon — Rare Market is a hotspot for fashionistas and celebrities alike. It boasts a carefully curated collection of international fashion gems and has been established as one of the city’s trendsetters.
Located in the neighbourhood of Ikseon-dong, this brand offers its customers quirky vintage vibes from the ‘20s to the ‘80s. Filled with nostalgic plush toys, Trolls and My Little Pony figurines, this place takes you down memory lane in the most fashionable way possible.
Queen Mama Market
Dubbed one of the trendiest concept stores in Seoul, Queen Mama Market boasts seven floors of incredible offerings; from high-end unisex fashion to homeware and decor, you’ll find things you never thought you even needed! When you feel like taking a break from browsing, drop by their in-store cafe for a breather and a pick-me-up before moving on to the next beautiful boutique.
Stylenanda Pink Hotel
What would an article about fashion in Korea be if it didn’t include this brand? Stylenanda is known for its eclectic feminine style and trendy offerings that will transform you into a K-Pop star in mere minutes. The store itself is designed to look like a 1950s hotel and comprises of six floors of amazing fashion and beauty products. Whether this is your first or last stop, it’s definitely worth experiencing.
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