AirAsia has been named one of the top employer brands in the country at the Malaysia Best Employer Brand Awards 2019.
Independently selected by a panel led by former Indian Institute of Management (IIM) Ahmedabad dean Dr Indira Parikh, AirAsia emerged as a top employer brand in the Malaysia regional round owing to its employee benefits and work-life balance initiatives.
The awards were hosted by the Employer Branding Institute – a virtual organisation that connects senior human resources leaders online to share global best practices – World HRD Congress and Stars of the Industry Group, and endorsed by the Asian Confederation of Business.
AirAsia Malaysia Head of Culture Renuka Kunathevan, People Services Manager Mandy Pui and People Services Executive Nur Farhana Ibrahim accepted the award from Philip Morris International Director People & Culture – Malaysia Chinmay Sharma and Malaysia Healthcare Travel Council Chief Operating Officer Dolly Lim on behalf of AirAsia at a ceremony held in Le Meridien Kuala Lumpur last Thursday.
AirAsia Chief People and Culture Officer Varun Bhatia said, “At AirAsia, we put people first, starting with our Allstars. We believe that if we treat our staff well, they will in turn treat our guests well. Creating an open working environment that fosters personal and professional growth, rewards innovation and encourages work-life balance is therefore at the core of our guest-obsessed culture, and I wish to thank the Employer Branding Institute for recognising AirAsia as one of Malaysia’s best.”
The Best Employer Brand Awards recognise organisations that have used marketing communications effectively in attracting, retaining and developing talent. Its criteria include human resources strategy in support of company vision, future-proofing initiatives, work culture and diversity, employee benefits, employee engagement and equal opportunities.